Clean Mama

Because cleaning doesn’t have to be complicated.

Clean Mama was already a dominant source for cleaning products and guidance for busy moms. Together, we developed a campaign and copy framework to elevate its success to the next level.

To accomplish this, I wrote new copy for the site, created the writing for two long-form landing pages for Clean Mama’s flagship courses, and developed three separate multi-stage customer email funnels that brought in a large number of leads and signups, and helped maintain customer retention.

(WEB COPY OVERHAUL, LANDING PAGES, EMAIL MARKETING CAMPAIGN)